Must See TV
What's A Designated Survivor?
Each week, through premiere, an exclusive piece of content was revealed on the show’s official Instagram account. Content ranged from animated motion posters, quote cards, factoids, exclusive video clips and original character cards. The subject matter focused on character relationships, the definition of a Designated Survivor and specific plot points within the pilot episode. As the individual pieces published in the social feed, a larger single image (the mosaic) began to take shape, ultimately forming a cohesive seamless collage.
What's the Presidential Succession Act?
Our Facebook canvas was anything but ordinary. This visually rich, fun to browse infographic used exclusive images, historical facts and a panoramic images to dynamically explain the origins and purpose of the Presidential Succession Act.
Water Cooler Conversation
To sustain viewership and fuel water-cooler conversation, a series of “Moments” were created on Twitter that introduced core themes and characters from the pilot episode and engaged users to resolve unanswered questions that remained. We devised Instant Polls to fuel and steer audience expectations of what might happen next and which conspiracies may be in already the works.